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Research Article Volume 8 Issue 1
Leveraging social media for hotel branding, audience engagement, and reputation management: evidence from the hospitality industry
Hembafan Pius Ogoina, Amaegberi Henry, Shammah Obianuju Jonathan, Aziba-anyam Gift Raimi
Received: July 16, 2025 | Published: November 17, 2025
Citation: Ogoina HP, Henry A, Jonathan SO, et al. Leveraging social media for hotel branding, audience engagement, and reputation management: evidence from the hospitality industry. Open Access J Sci. 2025;8(1):242-255. DOI: 10.15406/oajs.2025.08.00269
©2025 Ogoina, et al. This is an open access article distributed under the terms of the, which permits unrestricted use, distribution, and build upon your work non-commercially.