Research Article Volume 9 Issue 2
1Professor in Agricultural Economics (Retired), Tamil Nadu Agricultural University, India
2PG research scholar, Department of Agricultural Meteorology, Tamil Nadu Agricultural University, India
3Assistant Professor in Horticulture, Nalanda College of Agriculture, India
4PG research scholar, Department of Agricultural Economics, Tamil Nadu Agricultural University, India
Correspondence: C Sekhar, Professor in Agricultural Economics (Retired), Tamil Nadu Agricultural University, Coimbatore, India
Received: February 27, 2025 | Published: April 9, 2025
Citation: Sekhar C, Priyadharshini M,Tamilpavai D, et al. An economic appraisal of commercial horticultural nurseries in central Tamil Nadu. Horticult Int J. 2025;9(2):68-73. DOI: 10.15406/hij.2025.09.00325
Horticultural nurseries play a vital role in supplying high-quality planting materials, which are necessary for sustainable agricultural and economic growth, are mostly supplied by horticultural nurseries. Considering these, the nurseries from small level to big enterprise it is being established. In this context, an effort has been taken to assess the worthiness of establishing the nurseries in the city front particularly in Tiruchirappalli city. On undertaking preliminary investigation, the Department of Horticulture and Plantation Crops has established its own retail unit in the town near Thiruvanaikaval to meet the requirements of the consumers focusing from inputs, small implements, indoor plants, outdoor plants and Coconut saplings. Though they operate with different varieties, few are gaining importance in sales and revenue generation. Such plants and their contribution to gross income are discussed in detail. However, being the Government maintained nursery, it could generate the output – input ratio only to the level of 1.20 indicated that the nursery is run not for profit earning but for providing service to the city dwellers of Tiruchirappalli City. Though there were certain constraints to the consumers, few strategic actions are immediately needed to facilitate and facelift the nursery which will attract the consumers further.
Keywords: horticultural nursery, agribusiness, indoor plants, outdoor plants and revenue generation from nursery
Horticultural nurseries play a crucial role in enhancing food security, fostering rural employment, and stimulating economic growth. Many fruit trees are perennial and can remain fruitful for decades, rendering nurseries an essential resource for orchard establishment and replanting initiatives.1 In addition to fruit crops, nurseries address the growing need for ornamental, medicinal, and landscape plants, which are extensively utilised in urban landscaping, public parks, and residential gardens.2 The demand for superior-quality seedlings and grafts has increased due to the growing emphasis on high-yielding, disease-resistant, and climate-adaptive plant varieties.3 The selection of mother plants plays a crucial role in ensuring genetic purity and productivity, as they serve as the primary source for propagation.4
The nursery sector has become a highly profitable agribusiness, requiring less land use, minimal investment, and providing quicker returns relative to conventional agriculture.5 However, one of the key issues is that good planting materials are not readily available to farmers, making the nursery sector vital for the development of high-quality planting materials, not only for vegetable and fruit production but also for indoor and outdoor plants for recreational purposes. Thus, a study has been initiated to address the significance of nurseries for consumers and evaluate their economic operations within the government sector.
In Tamil Nadu, Tiruchirappalli district has Commercial Horticultural Nurseries both in the Government side and in the Private side are capable of keeping many indoor, outdoor, fruit plants and Auspicious plants for sale in the nursery. On examining and availing the discussion with the owners of nursery by the researchers, developed an interest to learn the prospects and constraints that are associated with the ornamental and commercial nurseries to a larger extent. This is visible both in respect of Government side and the private agricultural entrepreneurs considerably and hence the Tiruchirappalli District was selected purposively for the study.
Sampling design
The study is focusing on addressing the problems in connection with developing of nurseries and sale of seedlings in the study environment. For that purpose, the study area was selected as Tiruchirappalli District as it encompasses few agricultural entrepreneurs both in the Government side and in the private side whom are interestingly run the nurseries as part of their farming and hence the list of agricultural entrepreneurs available in the District was collected from the records of Department of Agriculture and Farmers’ Welfare and from the records of Department of Horticulture and Plantation Crops in the first Stage. In the second stage, the list of number of blocks and villages available in Tiruchirappalli District was enlisted and the blocks in which the higher number of nurseries available were collected from the records of respective departments. In the third stage, Thiruvanaikaval block in which the nurseries that are existing both in the Government side and in the private side and hence the Government Nursery was purposively selected and interviewed for the study as the private nurseries are very hesitant to disclose the information on quality, source of materials and the investment made and hence data collected from government nursery was appropriately analyzed using the tools of analysis. To identify the constraints, the consumers whom are visiting the nursery on day-to-day basis were interviewed to the tune of 40 consumers and their views are noted for analyzing the constraints. The consumer preferences were indirectly identified and documented in the sale of plants from different divisions.
Data collection
For this study, both primary data and secondary data were used. Primary data was generated through a well-structured interview schedule designed for the farm level survey and the same was pretested in the field appropriately and modified accordingly. The method of data collection was done by personal interview. Data on general characteristics of agricultural entrepreneurs like age, education, nursery experience, size of the nursery, seedlings grown in the nursery, awareness and adoption of inputs, knowledge on application of inputs and farmers’ preferences on raising seedlings as their main crop, economics of growing of seedlings and the returns realized from the seedlings, growing and selling practices. Secondary data like area under crops, number of nurseries, population in rural and urban areas whom are able to consume the saplings for their home and office as interior and exterior beautification, literacy level, number of workers etc., were gathered from the records of Department of Agriculture and Farmers’ Welfare, Tiruchirappalli and are suitably analyzed using percentage analysis.
The fixed cost is the cost which incurred on the fixed assets. The fixed cost includes amortized cost of establishment, rental value of land, cost of tools and implements including shade net and interest on capital.
Variable cost is the cost which is incurred at the various level of production of nursery saplings under shade net house. The variable cost includes cost of portrays, seeds, coir pith, fertilizers, plant protection chemicals, irrigation and labour charges.
Amortized cost of tools and equipment made in one year to be included under fixed cost component. Amortization of cost was done under 12 percent which reflects bank lending rate. Amortization of investment was calculated using the following formula:
Where,
The output – Input ratio was calculated using the following,
Where,
Output - Input ratio indicates an overall income generation by the entrepreneur for a rupee of investment made in the horticultural nursery.
Study period
The reference year for the study was the agricultural year 2024 and the collection of data from the sample nursery was taken up during the months of June to August 2024 and hence the data related to the year 2024.
The results are discussed under the following sub heads. They are,
As discussed earlier, the nursery in Tiruchirappalli city was manned by Department of Horticulture and Plantation Crops on the Government side and few nurseries are also located in the city and are operated and manned by the private sector people and are running it as an Agribusiness venture in a fit in manner. Here, the researchers’ interest is how the commercial nursery is being maintained under Government side is an important answer to find out and hence the General Characteristics of the Government Nursery located in Thiruvanaikaval is furnished in Table 1.
Sl. No |
Particulars of the firm |
Name / units |
01 |
Name of the firm |
Government horticulture nursery |
02 |
Location |
Thiruvanaikaval, trichy |
03 |
Year of establishment |
2021 |
04 |
Area spread in square fett |
4360 square feet |
05 |
Form of the business |
Government, department of horticulture and plantation crops, trichy |
06 |
Number of years in business |
04 |
07 |
Number of women labours employed |
03 |
08 |
Number of men labourers employed |
02 |
09 |
Number of supervisors |
01 |
10 |
Number of divisions |
10 |
Table 1 General characteristic features of the case firm
(Source: Field survey)
Table 1 outlined that the name of the nursery is Government Horticulture Nursery located in Thiruvanaikaval of Tiruchirappalli City in a sprawling area of 4360 square feet which was established during the year 2021. Considering the demand among the nursery saplings in the private and hence it was also established to supply the saplings at an affordable cost to the consumers of Tiruchirappalli city. The nursery had an experience of four years and is employing three women labourers, two men labourers and one supervisor who are also caring the propagation works and in addition to this, he is listening to the sale of tools and equipments, ornamental plants and Coconut nursery saplings to the consumers on demand.
Any nursery established which commands certain basic infrastructures for its smooth performance to generate business. In this respect, the details of essential infrastructures that require during the initial periods of establishment of nursery are analyzed and the results are outlined in Table 2.
Sl. No |
Details of infrastructures |
Area in sq. Feet |
Amount in Rs |
Percentage to total investment |
01 |
Fencing for protection |
4360 |
14857.00 |
02.23 |
02 |
Poly house |
750 |
112500.00 |
16.86 |
03 |
Shade net |
600 |
54000.00 |
08.08 |
04 |
Temporary shed |
1000 |
350000.00 |
52.45 |
05 |
Office room cum storage space |
160 |
50000.00 |
07.49 |
06 |
Irrigation structures |
200 |
18000.00 |
02.70 |
07 |
Moving space and pathways |
1200 |
38000.00 |
05.69 |
08 |
Parking space with pavement bloc |
450 |
30000.00 |
04.50 |
Total space in sq. Feet |
4360 |
667357.00 |
100.00 |
Table 2 Capital investment on essential infrastructures for commercial nursery
(Source: Field survey)
Table 2 revealed that the initial investment for establishing the commercial nursery in an area of 4360 sq. Feet is arrived at Rs. 6.67 lakhs. Of which, the major share goes to the erection of Temporary shed with metallic cooling sheet which is accounted for 52.45 per cent to the total investment cost followed by the investment on Poly House which is needed in 750 sq. feet able to consume a cost of Rs. 1.12 lakhs which is accounted for 16.86 per cent to the total investment. Office room cum storage space consumed a cost of Rs. 50000 which is accounted for 7.49 per cent to the total cost. Moving space in the nursery and parking facility space which is respectively accounted for 5.69 per cent and 4.50 per cent to the total investment cost. However, one should be cautioned with working on the annual cost of investment based on the nature of infrastructure and its life. These details are analyzed and the results are presented in Table 3 for its usage in real terms.
Table 3 has given a clear picture on the amount to be considered per annum for arriving the cost and return realized from the commercial nursery. The total annual cost on essential infrastructures is arrived at Rs. 75436. Among which the shade net and Temporary Shed alone has consumed a share of 47 per cent to the total annual cost followed by Poly House with metallic sheet is accounted for around 15 per cent to the total annual investment cost. The cost on shade net alone is capable of consuming a cost of 24 per cent to the total annual cost. Office room and storage space is able to absorb 13.26 per cent to the total annual cost. From that one could understand that the agricultural entrepreneurs should invest considerably to run the business comfortably on various infrastructures. Besides the above, it is also important to purchase certain tools and equipments which are essentially required in doing various activities in the nursery. These are analyzed and the results are presented in Table 4.
Sl. No |
Details of infrastructures |
Amount spent in Rs |
Life of the asset in years |
Annual cost in Rs |
01 |
Fencing for protection |
14857.00 |
10 |
1485.70 (01.96) |
02 |
Poly house |
112500.00 |
10 |
11250.00 (14.91) |
03 |
Shade net |
54000.00 |
03 |
18000.00 (23.86) |
04 |
Temporary shed |
350000.00 |
20 |
17500.00 (23.20) |
05 |
Office room cum storage space |
50000.00 |
05 |
10000.00 (13.26) |
06 |
Irrigation structures |
18000.00 |
05 |
3600.00 (04.79) |
07 |
Moving space and pathways |
38000.00 |
05 |
7600.00 (10.07) |
08 |
Parking space with pavement bloc |
30000.00 |
05 |
6000.00 (07.95) |
Total |
667357.00 |
07.25 |
75435.70(100.00) |
Table 3 Annual cost on essential infrastructures
(Source: Field survey, figures in parentheses indicate percentage to total)
Sl. No |
Particulars of tools |
Quantity purchased in numbers |
Unit cost in Rs |
Total cost in Rs |
01 |
Spade |
02 |
260.00 |
520 (06.71) |
02 |
Hand hoe |
06 |
180.00 |
186 (02.40) |
03 |
Rose can |
04 |
280.00 |
1120 (14.56) |
04 |
Iron pan |
06 |
100.00 |
600 (07.75) |
05 |
Secateurs |
02 |
450.00 |
900 (11.62) |
06 |
Crow bar |
02 |
550.00 |
1100 (14.20) |
07 |
Weeding fork |
06 |
125.00 |
750 (09.68) |
08 |
Garden trowel |
06 |
110.00 |
660 (08.52) |
09 |
Pruning secateurs |
02 |
520.00 |
1040 (13.43) |
10 |
Pressure sprayer |
03 |
290.00 |
870 (11.23) |
Total |
39 |
286.50 |
7746 (100.00) |
Table 4 Details of investment made on tools and equipments for commercial nursery
(Source: Field survey, figures in parentheses indicate percentage to total)
Table 4 outlined that the details of principal tools and equipments which are in need of fulfilling certain activities in the nursery on day to day basis. There are ten tools and equipments which are essentially needed. Among these ten, Rose Can, Pruning Secateurs, Secateurs and Crow bar are found to be essential items which are alone able to consume 53.81 per cent of expenditure on the investment on tools and equipments. Here also it is important to work out the annual cost which is to be incurred for the tools and equipments and hence these details are analyzed and the results are presented in Table 5.
Sl. No |
Particulars of tools |
Total cost in Rs |
Life of the asset |
Total annual cost in Rs |
01 |
Spade |
520 |
03 |
173.33 (06.28) |
02 |
Hand hoe |
186 |
03 |
62.00 (02.25) |
03 |
Rose can |
1120 |
03 |
373.33 (13.53) |
04 |
Iron pan |
600 |
03 |
200.00 (07.25) |
05 |
Secateurs |
900 |
02 |
450.00 (16.32) |
06 |
Crow bar |
1100 |
05 |
220.00 (07.97) |
07 |
Weeding fork |
750 |
03 |
250.00 (09.06) |
08 |
Garden trowel |
660 |
03 |
220.00 (07.97) |
09 |
Pruning secateurs |
1040 |
02 |
520.00 (18.85) |
10 |
Pressure sprayer |
870 |
03 |
290.00 (10.52) |
Total |
|
|
2758.66 (100.00) |
Table 5 Annual cost on tools and equipment’s used in the commercial nursery
(Source: Field survey, figures in parentheses indicate percentage to total)
Table 5 outlined the details of annual cost on tools and equipments which are normally used in the commercial nursery. Among the tools, pruning secateurs alone consumed 18.85 per cent cost followed by Secateurs and Rose Can. The average annual cost spent on tools and equipments is arrived at Rs. 2759. While summing up the annual cost on essential infrastructures and the annual cost on Tools and Equipments, it is arrived at Rs. 78194 which are to be included in the cost analysis.
It is important to assess the sources of procurement of nursery saplings and inputs and its cost details. Any purchase should be so effective if it is capable of generating higher return, quality plants, and lesser price per unit of the produce so that the loyalty in business could be ensured. In this respect, the sources of purchase of saplings and inputs are analyzed and the results are presented in Table 6.
Sl. No |
Name of the plants / inputs |
Sources of procurement |
Quantity procured in Nos |
Quantity sold in Nos |
01 |
Indoor plants |
Bangalore |
200 |
106 |
02 |
Outdoor plants |
Bangalore |
500 |
375 |
03 |
Coconut nursery |
Hosur |
500 |
392 |
04 |
Fruit plants |
Bangalore |
500 |
474 |
05 |
Medicinal plants |
Pudukottai |
300 |
226 |
06 |
Forest plants |
Pudukottai, cuddalore |
1000 |
752 |
07 |
Vaastu plants |
Bangalore |
300 |
195 |
08 |
Flower plants |
Bangalore, hosur |
300 |
230 |
09 |
Nursery plant inputs |
Karur |
1000 |
818 |
Total |
4600 (100.00) |
3568 |
||
Plants in inventory |
1032 (22.44) |
3568 (77.56) |
Table 6 Sources of purchase of nursery saplings and inputs
(Source: Field survey, figures in parentheses indicate percentage to total)
Table 6 revealed that the sources of purchase of Saplings are from Bangalore for indoor, outdoor plants and fruit plants. Most of the plants drawn from Bangalore were found to be hybrid varieties or Graft developed seedlings. This is quite popular in fruit plants. The medicinal and forest plants are drawn from Pudukkottai town where mass production of saplings are taking place and few of the nurseries are depending Pudukkottai as their destination to procure certain variety of seedlings. Auspicious plants and flower plants are drawn from Bangalore where these are famous and hence the nurseries prefer Bangalore as their destination for procurement and the Nursery Plants Inputs are being procured from Karur town where a wholesale shop is located and it became the lucrative centre for such inputs. Around 4600 plants are being procured from these destinations in a month. Out of which around 3568 plants are sold out and the remaining 1032 are kept as stock in the inventory to meet sudden needs.
We have seen the income generated from the commercial nursery which contain nine sub divisions which are able to operate variety of plants in the nursery. The principal divisions in operation with the nursery are furnished as follows.
Though each division has its own unique characteristics, the income contributions of different divisions are carefully analyzed without omissions of any important units and the results are outlined in Table 7.
Table 7 revealed that the nine divisions of different plants and inputs could sell out 3568 items at the average price per unit of Rs. 138.41 and able to harvest are gross revenue of Rs. 356395 in a month time. Among the divisions, Coconut nursery is able to contribute the gross income of Rs. 93200 which is accounted for 26 per cent to the gross income generated from the nursery followed by outdoor plants are able to contribute a gross income of Rs. 67390 which is accounted for around 19 per cent to the gross income generated from the nursery.
Sl. No |
Name of the divisions / inputs |
Quantity sold per month |
Price per unit |
Average quantity in transaction / month |
01 |
Indoor plants |
106 |
238.00 |
29450.00 (08.26) |
02 |
Outdoor plants |
375 |
225.00 |
67390.00 (18.91) |
03 |
Coconut nursery |
392 |
243.00 |
93200.00 (26.15) |
04 |
Fruit plants |
474 |
141.25 |
48170.00 (13.52) |
05 |
Medicinal plants |
226 |
66.00 |
13200.00 (03.70) |
06 |
Forest plants |
752 |
41.00 |
27580.00 (07.74) |
07 |
Vaastu plants |
195 |
181.42 |
28360.00 (07.96) |
08 |
Flower plants |
230 |
73.00 |
17530.00 (04.92) |
09 |
Nursery plant inputs |
818 |
37.00 |
31515.00 (08.84) |
Total / mean |
3568 |
138.41 |
356395.00 (100.00) |
Table 7 Revenue generated from different divisions of nursery
(Source: Field survey, figures in parentheses indicate percentage to total)
The revenue generation in the third category are fruit plants which are able to generate a gross income of Rs. 48170 which is accounted for 13.52 per cent to the total. All other divisions are contributing to a lesser extent. Though these are contributing in a lesser level, its importance in revenue generation cannot be ignored. Because these are customer oriented and hence the nursery owner is fulfilling A to Z products in the nursery to meet the requirements of the consumers. Because of that the consumers are regular in attending the nursery for their various requirements.
The costs involved in the establishment and maintenance of commercial nursery are broadly divided into the Fixed Cost and the Variable Costs. The Fixed Costs are involved in establishing the infrastructure facilities like shed, buildings, shade net, poly house etc and hence the annual fixed costs were worked out after assessing the life of the assets and the variable costs included are purchase of nursery saplings and inputs for running the nursery. Both these costs are summed up provides the total cost in the maintenance of nursery. The life of the assets are obtained based on the opinion of the owner of the nursery in calculating the annual fixed costs which is used as fixed costs for estimation of total costs.
Table 8 revealed the details of costs involved in procuring nursery saplings which are included under variable costs. The cost involved per month is arrived at 1.65 lakhs. On an average, the cost involved per annum is arrived at 16.50 lakhs considering the potential months for business is only 10 months. The annual fixed cost involved is found to be Rs. 75436 for essential infrastructure (Table 3) and the annual fixed cost involved under the head tools and equipments is arrived at Rs. 2759 (Table 5). On Summing up the annual fixed cost, the total annual fixed cost is arrived at Rs. 78195. These will be taken to work out the net return generated from the nursery.
Sl. No |
Name of the plants / inputs |
Quantity procured in Nos |
Procurement cost per unit |
Total cost of procurement in Rs |
01 |
Indoor plants |
200 |
80.00 |
16000.00 |
02 |
Outdoor plants |
500 |
70.00 |
35000.00 |
03 |
Coconut nursery |
500 |
60.00 |
30000.00 |
04 |
Fruit plants |
500 |
50.00 |
25000.00 |
05 |
Medicinal plants |
300 |
20.00 |
6000.00 |
06 |
Forest plants |
1000 |
15.00 |
15000.00 |
07 |
Vaastu plants |
300 |
80.00 |
24000.00 |
08 |
Flower plants |
300 |
20.00 |
6000.00 |
09 |
Nursery plant inputs |
1000 |
22.00 |
22000.00 |
Total quantity purchased |
4600 |
46.33 |
179000.00 |
|
Total quantity sold |
3568 |
46.33 |
165305.44 |
Table 8 Costs involved in purchase of nursery saplings
(Source: Field survey)
Table 9 revealed the details of costs incurred and the return realized from the commercial nursery in a month’s time. The total cost arrived at Rs 2.96 lakhs and the gross revenue earned is arrived at Rs. 3.56 lakhs. The Gross return earned is closer to our results an income generation is reported by Poonam6 and Patil et al.7 The net income generated per month is arrived at Rs. 59819 and the output – input ratio was worked out to be 1.20. It indicated that for a rupee of investment, the commercial nursery in the Government side could earn only a net return of Re. 0.20 from sale of saplings and the nursery inputs. It indicated that the nursery run by the Government sector is not for profit but for service to provide to the city dwelling population.8-13
Sl. No |
Details of inputs |
Rupees per month |
Cost per annum |
Percentage to total cost |
01 |
Nursery renewal fees |
200.00 |
2000.00 |
00.07 |
02 |
Poly bags |
1834.00 |
18340.00 |
00.62 |
03 |
Trays |
5417.00 |
54170.00 |
01.83 |
04 |
Labour charges for women |
23400.00 |
234000.00 |
07.89 |
05 |
Wages to men labour |
26000.00 |
260000.00 |
08.77 |
06 |
Wages to supervisor |
30000.00 |
300000.00 |
10.12 |
07 |
Telephone charges |
600.00 |
6000.00 |
00.20 |
08 |
Electricity charges |
3000.00 |
30000.00 |
01.01 |
09 |
Transportation cost |
30000.00 |
150000.00 |
10.12 |
10 |
Advertisement cost |
700.00 |
7000.00 |
00.24 |
11 |
Stationary cost |
1000.00 |
10000.00 |
00.34 |
12 |
Repair and maintenance |
300.00 |
3000.00 |
00.10 |
13 |
Miscellaneous charges |
1000.00 |
10000.00 |
00.34 |
14 |
Procurement of seedlings |
165305.00 |
1653050.00 |
55.74 |
Total variable cost / month |
288756.00 |
2887560.00 |
97.36 |
|
Annual fixed cost in rs |
7820.00 |
78195.00 |
02.64 |
|
Total cost |
296576.00 |
2965755.00 |
100.00 |
|
Gross income generated in rs. |
356395.00 |
3563950.00 |
|
|
Net income generated in rs |
59819.00 |
598195.00 |
|
|
Output – input ratio |
01.20 |
01.20 |
|
Table 9 Costs involved in establishment and maintenance of commercial nursery
(Source: Field survey)
Being the Government manned nursery under the control of Department of Horticulture and Plantation Crops, there are no constraints on the nursery unit. But the consumers whom are visiting the nursery are reporting few of the constraints. These details are analyzed and the results are presented in Table 10.
Sl. No |
Constraints |
Number of consumers reporting the problem |
Percentage |
01 |
Poor parking facility |
12 |
30.00 |
02 |
Lack of visibility from the main road |
06 |
15.00 |
03 |
Approach road is inaccessible |
09 |
22.50 |
04 |
Pest and disease care is poor |
03 |
07.50 |
05 |
Lack of supply of saplings desired |
07 |
17.50 |
06 |
Shortage of vegetable seeds |
03 |
07.50 |
Total responses |
40 |
100.00 |
Table 10 Constraints in production and sale of commercial nursery plants
(Source: Field survey, figures in parentheses indicate percentage to total)
Table 10 revealed the details of constraints faced by the consumers whom are visiting the nursery for their various needs. Around 30 per cent of the consumers had reported that the parking facility is so poor for their vehicles and hence the parking facility may be enhanced or improved in the nursery. Another important constraint is the approach road is inaccessible to the vehicles operated by the consumers which are accounted for 22.50 per cent to the total. Another important issue is Lack of visibility of approach road from the main road due to some road side shops occupied the platform has created the nuisance and hence the above constraints may be redressed to facilitate the visit of the consumers. Besides, lack of supply of desired saplings was reported by 17.50 per cent of the consumers whom are visiting the nursery.
The study highlights the significance of commercial nurseries in the horticulture sector. While government-run nurseries in Tiruchirappalli serve to various consumer needs through nine subdivisions, they often incur higher operational costs than revenue generation. Though they meet the goal of a government unit, a margin of profit can also be considered for financial sustainability. A key challenge is poor accessibility, as the nursery is located six feet below the surface road, making entry difficult for consumers. Elevating the site to match the road level would improve convenience, allowing vehicles to access the nursery with ease. Additionally, redesigning the parking space and approach road would enhance the nursery’s appearance and attract more visitors. Establishing a relaxation zone within the nursery could further improve the consumer experience. Another major issue is the unavailability of desired saplings for consumers, necessitating bulk procurement and consistent stock maintenance to meet demand. Expanding plant varieties and extending the space for parking would also contribute to a better consumer experience. Addressing these issues through policy interventions and training programs for agricultural entrepreneurs can enhance the nursery’s profitability and sustainability, ultimately contributing to horticultural development and economic growth.
None.
The authors declare no conflict of interest exists.
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